Sam approached Kindsense to produce a cinematic action film trailer starring himself to propose to his beloved girlfriend Ruby at Greenwich Odeon Cinema. Ruby thought Sam was away in Germany for a business trip. Sam had organised for Ruby to visit the cinema with her friend, for an Odeon Experience Day. She thought they were recording her reaction for the new 10 Cloverfield Lane movie. But little did she know there was a blockbuster about to hit her. The cinematic action film trailer was played before the start of 10 Cloverfield Lane when Sam entered the theatre to propose to her at the end of the trailer.