ROAD TO HELL (ANTI-SMOKING ADVERT 2014)

SYNOPSIS

You can always turn back or face the consequences of the road ahead. Road To Hell illustrates the effects of lung cancer.

 

AWARDS

Nottingham Film Festival 2016, Judges Special Recommendation
National Cut Films 2014, 20-25 Judges Choice Award Winner
Harrow Cut Films 2014, Judges Choice Award Winner
Harrow Cut Films 2014, Young Judges Choice Award Winner
Harrow Cut Films 2014, Overall Popular Choice Winner
Harrow Cut Films 2014, 20-25 Judges Choice Award Winner

 

Harrow Observer Article

 

ABOUT

Cut Films 2014 is the first film competition Shanil Kawol entered whilst he was at his first full time day job as a Technical Consultant for a major American IT company. The theme of Cut Films was to produce an anti-smoking advert in 2 minutes or less targeted at youths 11-25 years old. As an aspiring film maker, Shanil wanted to showcase his ability to deliver a powerful message about a challenging topic and express his view in a captivating style.

 

CAST & CREW

Actress - Lyndell Harradine
Production Assistant - Raees Gillani
Writer, Director, Producer and Editor - Shanil Kawol

 

Q&A WITH SHANIL KAWOL

HOW DID YOU GET THE INSPIRATION FOR ROAD TO HELL?
I watched many anti-smoking adverts online from around the world including UK, Thailand, and Australia. I researched many articles online and discovered new and interesting facts and figures. I found out most people start smoking under the age of 18! I was overwhelmed with information and decided to take a break and go to the park. I was sitting on a bench in the park observing what was going on around me. I saw a lady walking her dog approaching me. The dog stopped and licked a cigarette butt on the ground. I wondered to myself, how disgusting would it be if a human being licked the road? And why would you do that? It was the perfect metaphor for the advert.

 

WHERE WAS THE ADVERT SHOT?
Ironically the advert was shot at Beachy Head, Eastbourne, which is a known location for suicide. I was looking for a long empty road where we would not be disturbed when filming so we shot there at 5am during sunrise.

 

WHAT EQUIPMENT DID YOU USE?
I used a Canon 550D DSLR camera, 18-55mm kit lens, Rode mic, tripod and that was it. The lighting was natural.

 

WHAT OPPORTUNITIES DID THE SUCCESS OF ROAD TO HELL LEAD TO?
It was amazing to win my first film competition with 5 awards and watch the screening at BAFTA HQ in Picadilly! It was an honour to share the stage with David Yates (Director of Harry Potter) and Jack Whitehall (Comedian) when receiving the award. This sparked a burning desire in me to carry on making films. The advert was aired live on the Islam Channel, Living The Life show, where I was interviewed. I also won a week's internship at Moving Picture Company (MPC), a global leader in special effects, who produced the special effects for Hollywood films like Batman V Superman and The Jungle Book. I became a Young Judge of Harrow Cut Films in 2015 and the following year became a Young Judge of National Cut Films 2016! It feels great to go from a participant to a Young National Judge in the space of 2 years!

 

PRESS

A group of talented young film makers attended a prestigious award ceremony at the BAFTA headquarters an ultimate accolade for a film they made about lung cancer awareness and smoking. The thrilled Harrow youths created a short film called, Road to Hell, they were presented with their award on Thursday, July 3 by Harry Potter director, David Yates.

Shanil said: "It was incredible to be in the presence of many creative film makers and receive an award presented by David Yates and Jack Whitehall. Making a film with a serious message was challenging but the results were great."

 

Harrow film makers awarded a prestigious accolade for their lung cancer awareness short film

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