PAUSE (ROAD SAFETY ADVERT 2015)
Stop when you're tired. Getting home safe is better than not at all...
£4,000 cheque signed by Lewis Hamilton who we met in person!
All expensed trip to Monza, Italy to watch the Grand Prix all paid for.
Road safety advert aired on Sky Sports F1, The F1 Show.
The Motorsport Association (MSA) ran a competition to create a short film less than 90 seconds based on one of the FIA's Golden rules of Road Safety. Kindsense based their video on Golden Rule Number 8: Stop When I'm Tired.
CAST & CREW
Q&A WITH SHANIL KAWOL
WHAT INSPIRED YOU TO MAKE PAUSE?
I like short films to be as visual and impactful as possible and I knew it had to relate to teenagers - the common audience that gets involved in road accidents. At some point we have all played games in our lives and our inspiration to do things in the world comes from what influences us. It was important to highlight that life is not a game and the consequences are more severe.
HOW DID YOU MANAGE TO INCORPORATE SPECIAL EFFECTS IN YOUR FILM?
This was the first time I have ever used special effects in one of my films. I have some knowledge of special effects, but nothing on the scale of what I wanted to do. I scouted the internet to find someone who was an expert in their field and I came across Jake Jay Eden on Chainy.com who was exactly that!
WHAT WAS THE EXPERIENCE IN MONZA, ITALY LIKE?
This was by far the best experience ever! The funniest part is I never actually met Alex or Jake when making the film, we worked remotely. The team met each other for the first time at the airport! To be in Monza watching the Grand Prix for the first time, being amongst my team, and meeting Lewis Hamilton was truly a special experience.
Lewis Hamilton said: “Big congratulations to all the winners – it was great meeting everyone after seeing how good their videos were! It’s a fantastic initiative to be involved with and a really good way to engage people with this issue. As racing drivers we need to be ambassadors for safe driving on the roads, I’m genuinely shocked every time I see the stats about accidents and I hope projects like this will raise awareness and make a real difference.”